India is said to have the world’s largest workforce by the year 2031. However, it is reported that the current unemployment rate in the economy is still approximately 6.4% (as of June 2022). Employability challenges are especially acute for youth from disadvantaged communities, which constitute an important segment of the rising workforce. The leading causes for youth unemployment include limited access to skills training, placement support, and career guidance; limited technical and cultural understanding required to integrate into the workforce successfully. The problem disproportionately affects youth from low-income settings, who face a range of obstacles to employment based on their networks, resources, educational options, and family backgrounds.
TNS India Foundation has developed a Campus to Corporate Careers Program which aims to usher under-resourced college-going youth into the formal workforce by upskilling them in 21-century , advanced technical, digital and industrial skills and thereby unlocking their economic potential. This intervention dramatically affects the lives of the students, their families and community by helping them break out of the poverty cycle.The program includes components on Career Readiness (strengthening job-readiness by rigorous training), Career Counseling (developing student orientation towards corporate careers), Career Access (supporting youth to enter high-potential corporate careers), and Wrap-around support (like alumni and parent engagements to enable holistic progress, remedial classes and upto one year of post-placement support).
The program diversifies into three learning pathways: Campus to Digital Careers (C2DC) program, Campus to Technical Careers (C2TC) program and Campus to Industrial Careers (C2IC) program.
- Campus to Digital Careers (C2DC) program: Upskilling disadvantaged youth from non-technical streams (B.Sc, MSc. B.Com, BMS, BBA, BBI, BAF, BAFI) to build careers in the BFSI/BPO/KPO/Support service sectors.
- Campus to Technical Careers (C2TC) program: Upskilling disadvantaged youth from technical streams (B.Sc., B.Tech, Mathematics, BE, MCA) to build technical careers in the IT/ITeS sector.
- Campus to Industrial Careers (C2IC) program: Upskilling NEET (not in education, employment or training) individuals enrolled in ITIs (trades like COPA, Stenography, Sewing etc.) to build industrial careers.
- Improve management capacity by improving the technical and managerial capacities of SGB management teams through use of digital platforms for inventory management, ERP systems, etc.
- Improve tech-enabled processes and products by helping beneficiaries gain knowledge about the automations and technology which inturn can improve their product/service offerings which will help them compete more meaningfully in domestic and international markets.
- Support in creating robust business models by creating an advisory support in developing realistic and forward-looking business models, and testing them to arrive at the right product-market fit.
- Providing help to access credit for operational scale-up and financial viability by equipping beneficiaries with adequate knowledge about the businesses to access credit to scale up business operations, capture large market share and attain financial visibility which also helps them gain transition to digital banking and book-keeping systems which can boost their creditworthiness.